Presented by The GOAT Store, the Midwest Gaming Classic, is an annual retrogaming convention for the classic video game fans. The expo is open to the general public. The Midwest Gaming Classic is held each year in Wisconsin.
Many video game developers for classic systems show off their upcoming games and game-related hardware at the event. They also often sell their games for the first time at the convention, or sell their recently released games there.
In 2001, the convention that would become the Midwest Gaming Classic started as the Atari Jaguar Festival 2K1.
In 2002, the convention was expanded to include other consoles, including the Sega Dreamcast, and became known as the Midwest Classic. At that year's convention, a Dreamcast demo disc was distributed, including a demo of Feet of Fury.
In 2003, GOAT Store Publishing presented the commercial version of Feet of Fury at the Midwest Classic.
In 2004, Gaming was added to the title, becoming the Midwest Gaming Classic. Inhabitants and Maqiupai, the winners of the first annual Dream On Contest, held jointly between Cyberdog Castle and The GOAT Store were first demoed at the convention.
In 2005, the Midwest Gaming Classic was not held. GOAT Store Publishing's newest announced game, GOAT Games, would be revealed at the first annual DreamCon game convention at the East Coast Gaming Expo instead.
In 2006, the Midwest Gaming classic returned, and hosted the second stop of the second annual DreamCon game convention. Eleven new games were revealed, including Irides: Master of Blocks (then known as Blocks²). New information was also revealed about GOAT Games.
In 2011, Midwest Gaming Classic celebrated their tenth anniversary.
In 2014, the Midwest Gaming Classic had a playable demo of Alice Dreams Tournament (then known under the working title Dynamite Dreams). The GOAT Store also displayed Hypertension: Harmony of Darkness.
In addition to the new independent releases being revealed, demonstrated, and sold, each year of the Midwest Gaming Classic also features several game rooms which include playable classic gaming consoles, including the Dreamcast.
The convention has grown over the years. It was originally held in a cafeteria. It is now a full-fledged game convention with multiple halls. The main hall houses the arcade games and pinballs, as well as the resellers. The exhibition hall houses conventions within the convention such as the DreamCon Dreamcast game convention and the Atari Jaguar convention Jagfest, as well as a classic computer and video game exhibition. The third hall houses the computer and video game museum, showcasing video games from the 1970s to the present. There is also a conference room, where conferences are held by video game industry legends such as Ralph Baer (who was to have attended but became to weak for travel and instead sent material for Marty Goldberg to present for him) and Scott Adams.